How To Prove The Real ROI Of Community Efforts | Community ROI with Christopher Detzel
Description
"The key to proving community ROI is treating it like any other business function—track metrics, show impact, and align with company priorities."
In this episode, we discussed actionable strategies for aligning community efforts with business growth and creating meaningful relationships across different departments, in particular:
👉 How to align community initiatives with company-wide KPIs.
👉 The key differences between marketing and community.
👉 How a community team collaborates with other teams.
👉 The role of storytelling in demonstrating the business impact of community.
👉 How to engage internal stakeholders.
Join Yurii Lazaruk, the Community Consultant, and Christopher Detzel, a community leader with over 15 years of experience building and nurturing thriving technical communities, driving data-driven strategies, and fostering executive engagement to enhance user engagement and drive business growth, and co-founder of Peers Over Beers - a podcast about online communities, in connecting community goals with business goals to drive business growth!
Connect with Christopher and Yurii on Linkedin:
https://www.linkedin.com/in/chrisdetzel/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Christopher Detzel
(02:03 ) Achieving Community Goals: A Case Study
(05:14 ) Marketing vs. Community: Understanding the Differences
(06:50 ) Collaborating with Different Teams
(13:31 ) Bringing Visibility to Community Impact
(18:51 ) Addressing Community Challenges
#communityROI #communitybuilding #businessgrowth
United States
